MakeightServicesEmail Marketing

Email Marketing

Email is the highest-margin channel a brand owns. We build editorial newsletters that get opened, lifecycle automations that close revenue while you sleep, and campaign systems that scale beyond a single sender.

Overview

What it is.

Email is the highest-margin channel a brand owns. We build editorial newsletters that get opened, lifecycle automations that close revenue while you sleep, and campaign systems that scale beyond a single sender.

We staff this discipline with senior operators. Real strategy. Real craft. Real accountability. Most engagements run between 4 and 12 weeks, with optional ongoing retainer after that.

Deliverables

What we ship.

Newsletter Programs

Weekly/bi-weekly editorial cadence with real readership.

Lifecycle Automations

Welcome, abandonment, post-purchase, win-back, anniversary.

Campaign Sets

Launches, seasonal pushes, founder-letter sequences.

List Strategy

Acquisition, segmentation, hygiene, deliverability.

ESP Setup & Migration

Klaviyo, Customer.io, Resend, Loops — pick the right one.

Performance Reporting

Real revenue attribution, not just open rates.

03 / Benefits Why this discipline pays back

Why founders choose this
over an internal hire.

01

Margin compounding

Email pays back at 30:1 when run by senior operators.

02

Sender authority

Editorial discipline gets you out of promo and into primary inbox.

03

Resilience

When ads break, email is the only owned channel left standing.

05 / Process From idea to compounding

Four stages.
One compounding outcome.

Every engagement runs the same operating system—calibrated for your stage, market, and ambition. We move fast because the system is sound, not because we cut corners.

01 — Week 1

Discover

Brand audit, market mapping, customer interviews, competitive truth-telling.

02 — Week 2–3

Strategize

Positioning, messaging, channel architecture, the 90-day plan.

03 — Week 3–8

Create

Identity, site, content engine, automations, launch assets — shipped.

04 — Ongoing

Scale

Test, measure, double down. Monthly reviews. Real attribution.

Featured Case

Recent work.

A ADVIZORSTACK · MAKEIGHT
Fintech · 2025 Case Study

AdvizorStack

Repositioned, redesigned, and re-launched a fintech advisory platform in 8 weeks — inbound up 3.4× and the deck closed Series A.

FAQ

Common questions.

Which ESP do you recommend?

Klaviyo for e-com, Customer.io for SaaS, Resend/Loops for product-led.

Will you write everything?

Yes — design, copy, code. Or co-write with your team.

How do you avoid spam folders?

Auth, warm-up, segmentation, and a sender reputation playbook.

Let's build

Ready to ship
your email?

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