A heritage-meets-now identity for a third-generation Jaipuri textile house entering DTC. Built the brand, content engine and storefront from zero.
Three generations of artisans in Jaipur, exporting to Europe for forty years, now wanting to sell directly to a younger Indian customer who buys on Instagram and reads the founder's story before checking out. The wholesale brand wouldn't translate.
A new identity that treated heritage as a feature, not a brochure — editorial photography on real artisans, a colour palette pulled from the workshop, and a storefront that reads like a magazine. Plus a content cadence that turns every product into a story.
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